Our history

Our Story

Let's be frank: traditional teeth whitening can be uncomfortable. It often results in pain and tenderness or requires a long, uncomfortable visit to the dentist. At Rich Smile, we're on a mission to revolutionize this process - for a painless, effective whitening experience.

We knew there had to be a better way to whiten teeth.

So we researched, talked to experts and learned a lot about traditional whitening methods. The cause of the problems? Peroxide.

Our goal was clear:

Develop a teeth whitening product that is just as effective as peroxide - but without the side effects.

In 2023 we launched our first whitening serum. The serum met all expectations: it was safe, easy to use and completely peroxide free.

We are aware that it is important to do justice to both our customers and the environment and are therefore actively committed to sustainability > and environmental protection. We look forward to helping you make your smile even brighter while doing our part to protect the environment.

We are building the future of dental care, step by step.
Every day we're in the lab, learning from our community and collaborating with leading dentists to create products that not only make you look good, but feel better too.

As always, we are backed by science and driven by the belief that dental care can and should be both effective and safe.

We have recently been working with Dr. Eyüp Çelik together to take dental care to a new level. Together with Dr. Çelik, a recognized expert in dentistry, we develop innovative and effective products. This partnership combines our pursuit of quality and Dr. Çelik's expertise to offer you first-class dental care products.